Niche Finder was developed as an internal tool by Brad Callen for use by his staff for seeking out great niches that are worth diving into. It was developed to be a very simplistic and single focus tool that he could very easily train staff and virtual assistants to use. This history is important because it helps you understand “why” the tool is designed with the goals it currently has and why it operates the way it does.
When we say it is simplistic that is not meant to be slam on the tool. Actually, I really like the basic operation of this little gem, but it does not have a lot of bells and whistles. It is designed to do one thing and one thing only quickly identify viable keywords to pursue. It accomplishes its goal quite adeptly, but it can leave you wanting for more.
Getting started is simple. The only configuration that you need to do is give it a Google Adwords account to use. If you don’t have one you can sign up for one for free, so this is not a big deal. It needs you to have an account because it will login to that account to pull the Google keyword data real-time when performing the keyword research.
That is a subtle but important fact worth repeating. Each and every time you perform research, it is pulling back live data directly from within Google’s own keyword research tool. This means that your numbers will 100% jive with Google’s, etc good stuff. You can see a sample of this screen below.
Another great feature that is super easy to use and very, very flexible is the filtering options. Notice at the top of the search results display, there is a filter image in each column. When you click on the filter for any of the columns you will be displayed with a drop down with options that are specific for that column.
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